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E-Tutor Innovation Model: Design Thinking and Scrum

CANVAS business model by Luis Manuel Cruz Canario

The e-Rent : it is an App based on Artificial Intelligence, which will facilitate university students: rent and buy; books, e-books, magazines, audiovisual material, among others, according to the subjects of your selected career in the period you are studying, through an application developed for Android and IOS at a reasonable price of $ 3.00 per month in rent and $ 8.99 dollars the purchase.


  • Write the Value Proposition of your business.

    • Personalized counseling and student coaching

    • Individualized security and trust

    • Academic and professional orientation

    • Pre and post sale monitoring

  • Segment your Ideal Clients.

    • Young university students, men and women between the ages of 18 and 29, lovers of social networks, reading and the internet

  • Determine your Distribution Channels.

    • Web page

    • App Store and Google Play

    • Email

    • Social media

  • Establish the Relationship you will have with your Clients.

    • Fast and efficient treatment

    • Confidentiality of the service

    • Experienced staff

    • Responsibility when it comes to technical support

  • Define your Key Resources

    • Personal

      • Professional maintenance (design and development) Web

      • Professional graphic design

      • Technical support staff

    • Infrastructure

      • Technological (Web Servers)

      • Of services

    • Capital

      • Contributions from the 2000 education foundation

      • Disbursements of the university budget for R + D = I projects

    • Technology

      • Domain,

      • Hosting

      • Databases

  • Establish Key Activities of your business.

    • Make it easy for college students to rent and buy; books, e-books, magazines, audiovisual material, among others

    • Put our customers in contact with the product through the website and social networks

    • Send emails through email marketing

  • Define your Partners.

    • Internet and technology service providers

      • Viva, Claro, Wind Telecom and Altice

    • Publishers of books and magazines: McGraw Hill, Pearson, among others.

  • Establish what your Sources of Income will be.

    • Online payments

    • Credit cards

    • PayPal

    • Bank transfers

    • Direct deposits to accounts

    • Access to the e-Unnatec-Card

  • Make it clear what your Cost Structure will be

    • Graphic Designer, Web Programmer, Content Developer

    • Batch payment to book and magazine publishers: McGraw Hill, Pearson, among others.

    • Technical support

    • Domain, hosting and database

    • Google Play and App Store

    • Management expenses and taxes

H1 Incremental innovation

Offer e-Rent to active students of Unnatec University. Traditional model without AI or Augmented Reality. Basic Low risk.

H2 Adjacent Innovation

Offer the e-Renta App to active students at the same price or offer it to other universities with a modified price. With moderate Artificial Intelligence with moderate risk.

H3 Disruptive Innovation

Offer the e-Renta App to international students with new Augmented Reality and Artificial Intelligence features at a new price. New capabilities. High risk and transformation of the App.

E-Development : it is a mobile application development system (APP) based on Artificial Intelligence, aimed at micro, small and medium-sized companies. They will be designed and prepared by final students of the systems, administration, accounting and marketing careers as a final degree project and internships or work practices. The central idea of the App is to contribute to the development of customer service activities through mobile devices. MSMEs will be charged a modest price that ranges from US $ 250.00 to US $ 800.00, depending on the complexity of the App and the sales levels of the SME.

  • Write the Value Proposition of your business.

    • Personalized advice

    • Individualized security and trust

    • Social responsability

    • Guidance and professional advice

  • Segment your Ideal Clients.

    • Micros, small and medium-sized companies registered with the Ministry of Industry, Commerce and MiPymes of the Dominican Republic

  • Determine your Distribution Channels.

    • Web page

    • App Store and Google Play

    • Email

    • Social media

  • Establish the Relationship you will have with your Clients.

    • Fast and efficient treatment

    • Confidentiality of the service

    • Experienced staff

    • Responsibility when it comes to technical support

  • Define your Key Resources

    • Personal

      • Professional maintenance (design and development) Web

      • Professional graphic design

      • Technical support staff

    • Infrastructure

      • Technological (Web Servers)

      • Of services

    • Capital

      • Contributions from the 2000 education foundation

      • Disbursements of the university budget for R + D = I projects

    • Technology

      • Domain,

      • Hosting

      • Databases

  • Establish Key Activities of your business.

    • The central idea of the App is to contribute to the development of customer service activities through mobile devices.

    • Put our customers in contact with the product through the website and social networks

    • Send emails through email marketing

  • Define your Partners.

    • Internet and technology service providers

      • Viva, Claro, Wind Telecom and Altice

  • Establish what your Sources of Income will be.

    • Online payments

    • Credit cards

    • PayPal

    • Bank transfers

    • Direct deposits to accounts

    • Access to the e-Unnatec-Card

  • Make it clear what your Cost Structure will be

    • Graphic Designer, Web Programmer, Content Developer

    • Technical support

    • Domain, hosting and database

    • Google Play and App Store

    • Management expenses and taxes

H1 Incremental innovation

Offer e-Development to Santo Domingo MSMEs with a traditional model without AI or Augmented Reality. Basic Low risk.

H2 Adjacent Innovation

Offer the e-Development App to the MSMEs of Santo Domingo and the National District at the same price or offer it to other MSMEs with a modified price. With moderate Artificial Intelligence with moderate risk.

H3 Disruptive Innovation

Offer the e-Tutor App to MSMEs in the Dominican Republic with new Augmented Reality and Artificial Intelligence features at a new price. New capabilities. High risk and transformation of the App.

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